MoPar Slid into the Pumpkin Run

 

Walter Chrysler decided to get into the automobile business in 1925. Prior to that he had worked in the railroad industry but seemed to have a strong sense of the automotive industry. In 1928 he purchased the foundering Dodge Brothers Company and established two new lines, Plymouth and DeSoto. While the Chrysler automobile was the halo model line, he used the other brands to slot in for different demographics. The lower models, Dodge, Plymouth and DeSoto, adopted the nickname MoPar which was the actual internal name of the motor parts division. Today most people associate MoPar with Dodge and Plymouth and there were plenty on hand for the Pumpkin Run Nationals at the Clermont County Fairgrounds. Among them was a beautiful Plymouth Fury, a 1970 Plymouth 'Cuda, a Plymouth Road Runner, a 1966 Dodge Charger, a Plymouth Sport Fury, a Buick GTS, a Plymouth Satellite station wagon, and a rare Super Bee station wagon.