Monday, January 16, 2023

Studebaker Was On Hand For the Pumpkin Run


 Founded in 1852, the Studebaker Brother's Manufacturing Company gained initial success building covered wagons for those intrepid souls who moved out to settle the American West. As the concept of the "horseless carriage" became popular, Studebaker became one of the first to develop an electric automobile in 1902. By 1911 they had stopped making electric cars in favor of gasoline powered vehicles. The Great Depression hit the company hard but it stayed afloat with innovative designs and marketing. Following World War II, though, the Big Three, Chrysler, Ford and General Motors, had a pricing war which was designed to cripple and eliminate smaller companies such as Studebaker, Packard, Hudson, and Nash. Despite some of these companies eventually merging the way Studebaker and Packard did in 1954, the ploy worked. Studebaker-Packard closed their plant in the USA in 1963 and their Canada plant in 1966, leaving only collectors to show off Studebaker autos in events like the 46th Annual Pumpkin Run Nationals. On display was a Lark, a Charger, a well used pick up truck, another Lark, and a Golden Hawk.

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