MoPar Was Cruisin' for a Cure

 

When is the "nickname" of a corporate division used to identify the major products? It all started in 1937 when the Chrysler Corporation labeled a product Chrysler Motor Parts Antifreeze. Before long, it was shortened to MoPar Antifreeze. The MoPar moniker was so catchy that owners of all Chrysler brand automobiles, including Dodge, Plymouth, DeSoto, Imperial, and even the Canadian based Fargo, started referring to their vehicles as MoPar. The name is an umbrella title for them all. There were quite a few MoPar masterpieces on hand for the 9th Annual Cruisin' to a Cure for ALS show in Lawrenceburg including a Chrysler Newport, a Plymouth Duster, a 1970 Plymouth Superbird, a wildly painted Plymouth sedan, a Plymouth Fury II station wagon, a Plymouth Baracuda, a Chrysler Shelby Daytona (yes, Carroll Shelby worked with brands other than Ford), and a 2008 PT Cruiser.