Monday, November 7, 2022

AMC Helped Fight ALS


 The middle of the second quarter of 1954 saw what, at the time, was the largest corporate merger in American history when the Nash-Kelvinator Corporation united with the Hudson Motor Car Company to form a new entity called American Motors Corporation. AMC was an attempt to keep these smaller auto makers alive as the Big Three (Chrysler, Ford and General Motors) were doing their best to wipe out their lesser competition. Companies such as Studebaker, Packard, Kaiser, and Willys-Overland would eventually succumb but AMC managed to hold on into the late 1980s, getting a massive boost from Renault that helped keep the doors open. But by 1987 Renault was facing their own problems and ended up selling the over 40% of AMC they owned to Chrysler. It was obvious that Chrysler wasn't interested in most of what AMC offered. They coveted the Jeep and that still lives on as a Chrysler brand.

The 6th Annual Cruisin' For A Cure For ALS show in Lawrenceburg saw a good selection of cars sporting the AMC brand. Among them was a 1968 AMX, a 1971 Javelin, a Gremlin, a holdover Willys Jeep, a 1970 Javelin, a Rambler, and another AMX.








No comments:

Post a Comment